DR_logos

Client – Amazon
Studio – In-house
Role – Logo Design
Creative Direction – Marcellus Neel

Logo design, but make
it fashion.

Daily Ritual, an Amazon private label brand, that delivers stylish yet affordable wardrobe staples for women. For the launch, I was asked to design a logo that felt contemporary and elevated, but approachable. I wanted the wordmark to reflect trust and signify the timeless quality of the brand’s garments. The typeface is Playfair Display, and the arrangement of the words “daily” and “ritual” signify balance and the sound strength of a single stitch.

DR_logos_1-1
DR_lettermark_logo_1360x907
LS_denim_1360x1844
denim_tag_1360x907-1
LS_denim_1360x887
sweater_tag_2080x1387
detail-page_2080x1387
detail-page_1360x1844
poly-bag_dr_1360x1844-2
dr_mockup-iphone_IG_2
DR_clear-space_wordmark
DR_clear-space_lettermark
DR_typography
00_business-card_2080x1367

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