Client – Amazon
Studio – In-house
Role – Logo Design
Creative Direction – Marcellus Neel
Logo design,
but make it fashion.
Daily Ritual, an Amazon private label brand, that delivers stylish yet affordable wardrobe staples for women. For the launch, I was asked to design a logo that felt contemporary and elevated, but approachable. I wanted the wordmark to reflect trust and signify the timeless quality of the brand’s garments. The typeface is Playfair Display, and the arrangement of the words “daily” and “ritual” signify balance and the sound strength of a single stitch.
