Client – Amazon
Studio – In-house
Role – Design
Art Direction – Marla Bonner
Print ad for the launch of Amazon’s Textures & Hues.
When Amazon launched Textures & Hues, a new storefront experience for textured hair care products, along with it came a full marketing campaign of digital, social, and print ads. Textures & Hues offered a new way for Amazon customers to shop for products based on their hair style, whether curly, coily, wavy or relaxed. This initative not only cultivated a more inclusive shopping experience for African Americans but it also aimed to solve the problem of customers finding the right products for their desired hair style. My contribution to the launch was designing a print ad which was featured in multiple issues of Essence and O Magazine.