Textures & Hues - Marlow Mercer

Client – Amazon
Studio – In-house
Role – Art Direction & Design
Lead – Marla Bonner

Print ad for the launch of Amazon’s Textures & Hues.

When Amazon launched Textures & Hues, a new storefront experience for textured hair care products, along with it came a full marketing campaign of digital, social, and print ads. Textures & Hues offered a new way for Amazon customers to shop for products based on their hair style, whether curly, coily, wavy or relaxed. This initative not only cultivated a more inclusive shopping experience for African Americans but it also aimed to solve the problem of customers finding the right products for their desired hair style.