Client – Amazon
Studio – In-house
Role – Design, Photo Art Direction
Photography – Greg Montijo
Design and art direction
for a Valentine’s Day campaign.
Our goal for Amazon’s holiday gift guide was to inspire a more simple approach for customers to search and discover gifts for all of their valentines. In addition to the Valentine's Day Gift Guide, we launched a digital campaign and cross-site style guide for all Amazon channels to use.
The concept was “From me to you” and it takes a less traditional approach to Valentine’s Day by encouraging customers to celebrate not just romance, but friendship, too, from coworkers to pets. Cardboard cut-out hearts help to craft a look & feel ownable to Amazon while expressing simple gestures of love and friendship.
Valentine’s Day has always been a favorite of mine. For I’m fond of the occassional saturated flood of femininity, flowers, and a simple excuse to creatively demonstrate affection. And I think this photography beautifully captures the satisfaction of what a small gift can deliver.
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